Effective as of February 23, 2018
Personal Information. We may ask you to provide us with certain types of information such as personal information, which is information that could reasonably be used to identify you or your child personally, such as your name or your child's name, email address, and mobile number (Personal Information). When you sign up to use the Services, you create a user profile.
In addition to any Personal Information or other information that you choose to submit to us, we and our third-party service providers may use a variety of technologies that automatically (or passively) collect certain information whenever you visit or interact with the Services (Usage Information). This Usage Information may include the browser that you are using, the URL that referred you to our Services, all of the areas within our Services that you visit, and the time of day, among other information.
We may use Usage Information for a variety of purposes, including to enhance or otherwise improve the Services. In addition, we may collect your IP address or other unique identifier (Device Identifier ) for your mobile or other device used to access the Services (any, a Device ). Usage Information may be non-identifying or may be associated with you. Whenever we associate Usage Information or a Device Identifier with your Personal Information, we will treat it as Personal Information.
Our Services are primarily provided through an application on your mobile, tablet computer or similar device (Mobile Application ). You agree that we may collect and use technical data and related information, including but not limited to, technical information about your device, system and application software, and peripherals, that is gathered periodically to facilitate the provision of software updates, product support and other services to you (if any) related to such Mobile Applications.
When you use any of our Mobile Applications, the Mobile Application may automatically collect and store some or all of the following information from your mobile device (Mobile Device Information), including without limitation:
We may use information automatically collected by the Mobile Application (including the Mobile Device Information) in the following ways:
We may associate your unique mobile Device Identifier, location information or Mobile Application usage information with any Personal Information you provide, but we will treat the combined information as Personal Information.
Our goal in collecting your Personal information or Usage Information is to provide you with the best experience possible with our Services.
Based upon the Personal Information you provide us when registering for an account, we will send you a welcoming email or SMS or text to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email.
We use your information, like that from your location services, to help deliver core features of our Services to you and to the School. We may use that information to create reports that may contain aggregated or individualized information (which may include Personal Information such as a child’s name), geo-fenced (to protect your privacy) location information, and anonymized or non-anonymized information. And, we may share those reports (such as traffic flow analytic reports) to the School with the goal of improving your experience with our Services.We may use your information to closely monitor which features of the Services are used most to view any promotions we may currently be running, and to determine which features we need to focus on improving.
We may use the information collected from our Mobile Application so that we are able to serve you the correct application version depending on your device type, for troubleshooting and in some cases, marketing purposes.
We may use your Internet Protocol (IP) address, or mobile device information to help diagnose problems with our computer server, and to administer our website(s). Your IP address is used to help identify you, but contains no personal information about you.
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our Services are temporarily suspended for maintenance, we might send you an email or SMS or text. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.
In addition, we may use your Personal Information or Usage Information that we collect about you:
Please note that information submitted to the Services via a contact us or other similar function may not receive a response.
Certain aspects of the Services may be provided to you in association with third parties ( Co-Branded Services ) such as sponsors and charities, and may require you to disclose Personal Information to them. Such Co-Branded Services will identify the third party. If you elect to register for products and/or services through the Co-Branded Services, you may be providing your information to both us and the third party. Further, if you sign-in to a Co-Branded Service with a username and password obtained through our Services, your Personal Information may be disclosed to the identified third parties for that Co-Branded Service and will be subject to their posted privacy policies.
We cooperate with government and law enforcement officials and private parties to enforce and comply with the law. Thus, we may access, use, preserve, transfer and disclose your information (including Personal Information), including disclosure to third parties such as government or law enforcement officials or private parties as we reasonably determine is necessary and appropriate:
We may share, disclose and transfer your information, including your Personal Information and Usage Information:
To request removal of your User Content from our blog or community forum or similar features, contact us at firstname.lastname@example.org . In some cases, we may not be able to remove your User Content, in which case we will let you know if we are unable to do so and why.
The Services may contain content that is supplied by a third party, and those third parties may collect website usage information and your Device Identifier when web pages from any online or mobile Services are served to your browser. In addition, when you are using the Services, you may be directed to other sites or applications that are operated and controlled by third parties that we do not control. We are not responsible for the privacy practices employed by any of these third parties. For example, if you click on a banner advertisement, the click may take you away from one of our websites onto a different website. These other websites may send their own cookies to you, independently collect data or solicit Personal Information and may or may not have their own published privacy policies. We encourage you to note when you leave our Services and to read the privacy statements of all third party websites or applications before submitting any Personal Information to third parties.
You are responsible for maintaining the accuracy of the information you submit to us, such as your contact information provided as part of account registration. If your Personal Information changes, or if you no longer desire our Services, you may correct, delete inaccuracies, or amend information by making the change on our member information page or by contacting us at email@example.com . We will make a good faith effort to make requested changes in our then active databases as soon as reasonably practicable.
You may also cancel or modify your communications that you have elected to receive from the Services by following the instructions contained within an email or by logging into your user account and changing your communication preferences.
We will retain your Personal Information and Usage Information for as long as your account with the Services is active and as needed to provide you services. Even after your account is terminated, we will retain your Personal Information and Usage Information (including alert history, credit card information and transaction history) as needed to comply with our legal and regulatory obligations, resolve disputes, conclude any activities related to cancellation of an account (such as addressing chargebacks from your credit card companies), investigate or prevent fraud and other inappropriate activity, to enforce our agreements, and for other business reason. After a period of time, your data may be anonymized and aggregated, and then may be held by us as long as necessary for us to provide our Services effectively, but our use of the anonymized data will be solely for analytic purposes.
Our Services are not directed toward minors, and as such no one under 18 (and certainly no children under 13) is allowed to register with or use the Services. For the purposes of a parent or guardian driver contacting their child to be picked up, we may enable an adult to allow their children to access the Services for the limited purposes of connecting with such adult. We do not knowingly collect personal information from anyone under the age of 18. If we discover that we have collected personal information from a person under 18, we will delete that information immediately. If you are a parent or guardian of a minor under the age of eighteen (18) and believe he or she has disclosed Personal Information to us, please contact us at firstname.lastname@example.org .
The Personal Information and Usage Information we collect is securely stored within our databases, and we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) for protecting your information. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet or wireless communication, and any information you transmit to the Company you do at your own risk. We recommend that you not disclose your password to anyone.
California's Shine the Light law, California Civil Code Ǡ1798.83, requires certain businesses to respond to requests from individuals in California (those who have an established business relationship with us) asking about the business' practices related to disclosing personal information to third parties for the third-parties' direct marketing purposes. Alternately, such businesses may have in place a policy not to disclose your personal information to third parties for the third-parties' direct marketing purposes unless you first affirmatively agree to the disclosure (opt-in) or if you have exercised an option to opt-out of such information-sharing (opt-out).
We have opted for this alternative approach, and we do not share your personal information with third parties for the third-parties' direct marketing purposes unless you provide us with permission at the time you provide such information.